The company officially changed its name just this month. Temu, pronounced “tee-moo,” was launched last year by PDD, its US-listed parent company formerly known as Pinduoduo.
Shein is considered one of Temu’s competitors, along with US-based discount retailer Wish and Alibaba’s AliExpress, according to Coresight Research. These surprisingly low prices - by Western standards, at least - have drawn comparisons to Shein, the Chinese fast fashion upstart that also offers a wide selection of inexpensive clothing and home goods, and has made significant inroads into markets including the United States. A woman’s swimsuit on Temu costs just $6.50, while a pair of wireless earphones is priced at $8.50. The 30-second spot shows the company’s proposition to users: Feel like you’re splurging by buying lots of stuff cheaply. “Through the largest stage possible, we want to share with our consumers that they can shop with a sense of freedom because of the price we offer,” a Temu spokesperson told CNN in a statement. Temu, which runs an online superstore for virtually everything - from home goods to apparel to electronics - unveiled a commercial during the game that encouraged consumers to “shop like a billionaire.” Temu, a Boston-based online retailer that shares the same owner as Chinese social commerce giant Pinduoduo, made its Super Bowl debut on Sunday. Now it’s looking to capitalize from an appearance on America’s biggest stage. A new online shopping platform linked to one of China’s top retailers has quickly become the most downloaded app in the United States, surpassing Amazon and Walmart.
0 kommentar(er)
